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CCS + CREDIT UNIONS OF Atlantic Canada TO PARTNER ON YOUR TWO CENTS

Halifax, Nova Scotia, April 2, 2019: Canadianity Content Studios (CCS) announced today they are partnering with Credit Unions of Atlantic Canada to launch “Your Two Cents”, a consumer affairs web-series aimed at 20-somethings. The production, helmed by former “Street Cents” cast member Jonathan Torrens, will run as an eight part series that aims to inform the next generation of Canadian consumers how to be prudent when it comes to spending and saving money.

“The thing I always loved about “Street Cents” is that it didn’t condescend to its viewers, just armed them with valuable info they could use to make their own decisions. In the same way, “Your Two Cents” will blend pop culture and parody with solid practical takeaway information.” – Jonathan Torrens, Partner CCS.

Demand for this kind of content has been increasing in the years since “Street Cents” went off the air in 2006. Financial literacy isn’t taught in school and with emerging technology changing the way people physically handle money, the timing couldn’t be better to help this tech savvy generation become savvy consumers.

CCS is excited to work with credit unions of Atlantic Canada to debut Your Two Cents.

“When the opportunity arose, we knew we had to be a part of “Your Two Cents”,” says Mike Leonard, CEO of Atlantic Central, the governing body that represents credit unions across Atlantic Canada. “The programming and messaging contained in “Your Two Cents” speaks directly to our values of providing honest, straight forward financial advice to our members. It also shows that we really do understand the financial realities many younger consumers face today. Financial literacy doesn’t have to be stiff and boring, we can make it fun and accessible, while still being useful and “Your Two Cents” really highlights that.”

The first season of “Your Two Cents” will be airing early spring and will have eight episodes for viewing/streaming online.

Have an idea? What to know more about a money matter? Send them to ideas@yourtwocentstv.com.

Media Contacts:
Sylvia Beirnes
Canadianity Content Studios
sylvia@yourtwocentstv.com
647-629-5626

Kate Steele
Associate
NATIONAL Public Relations
ksteele@national.ca

About Canadianity Content Studios: What happens when you mix an actor, a drummer and a marketing guru? You get Canadianity Content Studios. CCS is a Digital Content Production Company focused on bringing veterans of the entertainment industry onto screens while cutting out the middlemen. Canadianity Content Studios partners Jonathan Torrens, Jeremy Taggart and Sylvia Beirnes all have deep roots in Canadian entertainment and have developed brand partnerships to pair with digital content. CCS credits include Taggart & Torrens TV, Jasmine Lorimer’s Hairapy, and Get Growing with Niki Jabbour.

About Atlantic Central and Atlantic Credit Unions: Atlantic Central is the regional trade association that provides leadership, advocacy, and a range of financial support services for 47 independent credit unions in all four Atlantic Provinces. Serving over 300,000 members who have entrusted them with over $10 billion in loans, deposits and mortgages, credit unions in Atlantic Canada are co-operative financial institutions, owned by their members. Rooted in the communities they serve, credit unions are an integral part of community life and play a significant role in the economic fabric of Atlantic Canada.

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Who Are We?

Meet Jonathan Torrens, Jeremy Taggart and Sylvia Beirnes, Founders of Canadianity Content Studios.

Jonathan Torrens is a TV veteran both in front of the camera and behind the scenes. With a jam-packed resume including Street Cents, Jonovision, Trailer Park Boys, Mr. D. and Letterkenny, he’s solidifed his place among the heavy hitters of Canadian Television.

Jeremy Taggart is a drummer of epic proportions best known for his work with Our Lady Peace. Touring the world with Rock & Roll royalty since the age of 16, Jeremy has seen it all. A Canadian music legend himself,  Jeremy loves sharing his talents with budding musicians, and his tales from the road with his fans. 

Outside of their respective careers, Taggart & Torrens have formed a duo that has taken Canada by storm. TnT now includes a wildly successful podcast, best-selling book and a Live Tour that BAHDS can’t get enough of.

Sylvia Beirnes is no stranger to the world of Film and TV. She comes to the team with an exhaustive background in Entertainment and Brand Marketing and a passion for pop-culture that is second to none. Her work with Mercedes-Benz, Empire Theatres and Cineplex among others, has not only honed her digital chops but given her exposure into the inner workings of big brands and studios.

As individuals they’ve built resumes they are exceptionally proud of. Together, Canadianity Content Studios will bring creators to their fans and brands to their audiences. All without compromising the creative process that we hold dear.

What is CCS?

Pitching shows to traditional networks and broadcasters can be a time consuming and often fruitless effort, no matter how good an idea might be, or how established the audience is.

We know that people want to consume content. We also know that they aren’t consuming it in the ways that they used to. So while networks are trying to grapple with how to bring the right content to the right people, we’re taking matters into our own hands.

How Does CCS Work?

You’ve got a great idea. We’ve got the chops to bring your ideas to the screen. We also have a deep bench of brand partners anxious to get to your audience.

Let’s take Taggart & Torrens for example! With a podcast that has seen more than 3 million downloads, a best-selling book and more sold-out live shows than you can shake a stick at, networks still passed on TnT TV.

What about Jasmine Lorimer, Canada’s beloved Bachelorette? She won our hearts, has an avid social following, and continues to work as a talented stylist. Her love for TV, styling, and helping people look and feel their best has all the squishy-ness you could ask for, yet there was no place for her to create and share.

Canadianity Content Studios was formed as a way of taking established veterans of the Entertainment industry and bring their projects to life using digital means and cutting out the middleman. 

CCS will produce content like Taggart & Torrens TnT TV  and Jasmine Lorimer’s Hairapy to get to their primed audience faster and open up the door for exciting and meaningful brand partnerships.

Amazing content. Engaged audiences. Ads that don’t suck.

Does it get better than that?

Having trouble gaining traction with your idea? Fire it off to us at ideas@canadianitycontent.com.

Are you a brand looking to get creative AND engage with your audience? We’d  love to hear from you too. ideas@canadianitycontent.com.

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